Here Are the Top 100 Brands in the World

Apple regains top slot; tech generates $1 trillion in value

After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most Valuable Brands study.

Cupertino, Calif.-based Apple held the No. 1 spot on the annual research commissioned by WPP and Millward Brown for 2013, 2012 and 2011, but slipped last year to Google. Even though the Apple Watch made buzz this year, the iPhone 6 is what truly boosted the brand's value for '15.

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