9 Digital Marketing Stats That Got Our Attention This Week

Including Apple's cash haul from Pokemon Go

It's been an unusually active week in digital marketing stats, drawing interesting numbers from mobile-minded players like Apple and Pokemon Go to online marketplaces such as eBay and 99Designs. Check out the nine data points that caught our eye below. 

1. Apple's new best friend—Pokemon

Apple could rake in as much as $3 billion over the next two years because of the Pokemon Go craze, according to several publications. The tech giant, which collects fees to host apps in its App Store and pays itself a percentage of dollars spent within iOS apps, keeps roughly 30 percent of the cash that Pokemon Go users spend on the app, per Reuters, specifically with the game's "Pokecoins."

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