Here Are 6 Digital Marketing Stats About the Holidays Worth Checking Out

Some Black Friday numbers look dark, some don't

'Tis the season for digital numbers that give folks an idea of what's about to happen during the holidays. Check out six we found particularly interesting:

1. According to Salesforce Social Studio, Black Friday social conversations—via Twitter, Facebook, YouTube, blogs, etc.—are up 20 percent over last year.

2. DataRank, part of Simply Measured, pulled 77,000 #BlackFriday tweets from Nov. 1 through Nov. 22. In its study, the company examined positive sentiment versus negative sentiment around the hashtag and found the following:

         

 

3.

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