'Tis the season for digital numbers that give folks an idea of what's about to happen during the holidays. Check out six we found particularly interesting:
1. According to Salesforce Social Studio, Black Friday social conversations—via Twitter, Facebook, YouTube, blogs, etc.—are up 20 percent over last year.
2. DataRank, part of Simply Measured, pulled 77,000 #BlackFriday tweets from Nov. 1 through Nov. 22. In its study, the company examined positive sentiment versus negative sentiment around the hashtag and found the following:
3. Walmart has appeared in 38 percent of the tweets about retailers, DataRank said, which made the big-box player No.
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