11 Eye-Opening Digital Marketing Stats From the Past Week

Instagram booms, while Houseparty quickly gains traction

Last week, holiday shopping dominated a steady stream of digital marketing stats. During the last several days, the data points were more varied, providing a cornucopia of marketing intelligence.

Here are 11 numbers that caught our eye:

1. IG > TW

Is Twitter about to officially fall to third place for social marketing platforms? Well, per eMarketer, 74 percent of U.S. companies with at least 100 employees will use Instagram for marketing in 2017, while 66 percent will use Twitter.

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