Hearst's Snapchat Channel 'Sweet' Is Launching a Pop-Up Holiday Gift Guide

2-Day campaign sponsored by Maybelline

For anyone who might be looking for some holiday gift ideas to snap to Santa, Sweet,  the Snapchat-only publication created by Hearst, is running a pop-up holiday gift guide today and Saturday.

Today and tomorrow, the year-old brand is highlighting dozens of gifts for the season, ranging in price from less than $1 to virtually impossible to buy, on its Snapchat Discover channel. The overall package is sponsored by Maybelline, with ads from the makeup brand running within the gift guide both days.

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