Hearst to Launch Snapchat Channel Called ‘Sweet’

By Christine Zosche 

Hearst is finally ready to unveil its top secret digital project on Monday. Called “Sweet,” the channel will launch on Snapchat and make use of other social media sites such as Instagram, Facebook and Pinterest. The product already has a 49-second teaser video on YouTube made up of random clips that include a cameo from Carrie Brownstein, and quick cuts to lifestyle subjects covered by Hearst’s magazines, such as a model home in the Midwest, a specialty cocktail and a race-car driver. (WWD / Memo Pad)