Hearsay Social Creates Social Marketing Content Exchange

Partners with Thomson Reuters, Tribune, Demand Media

According to Clara Shih, CEO of social marketing firm Hearsay Social, the biggest challenge facing social marketers is content.

For the last six months, her company has been working to ease that pressure and is today rolling out its Context Exchange, which features articles from Thomson Reuters, Tribune Media Services and Demand Media that brands can pull from and post to Facebook, Twitter, Google+ and LinkedIn. “The demand is increasing for brands to post great content, but it’s still a painful and tedious process to get that content,” said Shih.

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