Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders

Service debuts in Chicago with Mike Ditka, of course

Groupon officially jumped into the restaurant delivery game on Thursday, offering 10 percent off every order in Chicago from national chains such as Quiznos, Popeyes, Subway and Papa John's, as well as Windy City eateries like Ditka's, Al's Beef, Star of Siam, and Wishbone.

"It's an indefinite promotion," Groupon spokesperson Nicholas Halliwell said. "For right now, the restaurants are doing the deliveries, but we do plan to offer delivery fulfillment services at a later date."

The development comes after the company's six-week-old acquisition of OrderUp, a Baltimore-based startup that operates in its hometown, Denver and several small cities with large student populations.

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