Group Targets Content Farms

The Internet Content Syndication Council, a consortium of companies mostly with roots in traditional media, this week is introducing a set of editorial guidelines.

The move, which seems mostly symbolic and lacking real enforcement, comes after the ICSC recently sounded alarms about search-driven, often freelancer-produced fare cranked out by companies like Demand Media and Yahoo’s Associated Content. The plan is to get members like Reuters, Turner and The Associated Press to weigh in on the guidelines.