Fat fingers suck…the value out of advertisers’ mobile budgets. Twenty-two percent of clicks on mobile ads are accidental, according to mobile app marketing platform TradeMob. Thus, with a good chunk of advertisers’ spend on mobile ads potentially going down the drain, Google is planning to plug that hole.
On Thursday Google is rolling out a new product aimed at making sure mobile ad clicks are actually intentional: 'confirmed clicks to in-app image ads.' Now when users’ phalanges graze the outer edges of a mobile banner run through Google’s mobile ad network AdMob, they’ll receive a prompt checking that they actually meant to click on the ad.
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