Google Rolls Out New Tools to Drive Mobile App Installs

Enticing gamers with video promos and more

App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market.

Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps.

The first change is that advertisers can extend AdMob (Google's mobile app network that serves the ads for 650,000 apps) to the Google Display Network. The Google Display Network powers mobile sites and apps for 2 million publishers such as The New York Times and weather.com.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in