Google Launches Smarter, More Visual Ads Timed for Holiday Shopping

'Showcase Shopping' ads give retailers a boost in search

         

       Showcase Shopping ads could help connect consumers' vague searches with retail products. 

Ahead of the holiday shopping season, Google is working to create more visual products for retailers that want to customize how their brands and products appear in search.

Google's "Showcase Shopping" ads, unveiled today to a small group of reporters in New York, are meant to help people find what they're looking for even when the search query they entered is quite vague.

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