Google Is Developing a Cloud-Based Measurement Service for Advertisers

Could help with cross-screen targeting

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices.

In a blog post published today, Google said it's working to develop new measurement services for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a car manufacturer could gain insights about how YouTube ads influence various audiences across devices.

According to Google, more than 50 percent of YouTube views now come from mobile, prompting the company to develop new ways for advertisers to measure across more devices.

"As more viewership on YouTube shifts to mobile, we're making it easier for advertisers to deliver more relevant, useful ads across screens," YouTube product management director Diya Jolly wrote.

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