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Gender Equality Campaign Erases Women From Billboards and Print Ads

Clinton Foundation teams with brands

Kate Spade erased this woman from its billboards to make a statement for International Women's Day.

Despite a longstanding effort to get women's rights on par with men's, women hold 58 percent fewer executive positions than men in Italy. And in Croatia and Argentina, 42 percent of women have fewer top-level jobs than men, according to new research from the Clinton Foundation.

To coincide with International Women's Day on Sunday, the Clinton Foundation (an initiative spearheaded by Bill, Hillary and Chelsea Clinton) released data that looks at how women's equality has changed since 1995 as part of its No Ceilings initiative. Back in 1995, Hillary Clinton sparked the research during the U.N.'s Fourth World Conference on Women in Beijing. While the research shows that women's rights are catching up to men's, there is still work to do.

This weekend the foundation launched a campaign with Droga5 that underscores the fact women "still aren't there" in gender equality. Unilever, iHeartMedia, Beats by Dre, Simon & Schuster, Kate Spade, the New York City Ballet, Under Armour, H&M, Zalla Pilates, Diane von Furstenberg, Snapchat and Condé Nast all teamed up with the organization with creative content that literally wiped women away.

For example, Kate Spade released billboards in New York last week for its spring 2015 campaign featuring fashion model Karlie Kloss sitting on a park bench.

But on Friday, the brand replaced its billboards on 45th Street and the West Side Highway, and in Times Square with an almost identical picture of an empty park bench. The Web address not-there.org replaces Kloss—directing viewers to the No Ceilings campaign hub.

Check out the video below to see how other brands activated the campaign on billboards and on print ads.

"Empowering women is really at the core of our DNA—back in 1993 Kate Spade was frustrated that she couldn't find what women were looking for in the marketplace, so she took matters into her own hands and formed Kate Spade New York," said Mary Beech, Kate Spade's CMO.

Here are some other eye-opening findings from the Clinton Foundation's research:

  • Nine countries in the world (including the U.S.) don't provide paid maternity leave. The eight other countries are: Palau, Tonga, the Marshall Islands, Micronesia, Niue, Papua New Guinea, Nauru and Suriname.
  • In countries like Norway, the U.S. and India, women spend up to five extra hours on unpaid domestic work per day.
  • Globally, moms are 42 percent less likely to die of pregnancy complications than they were in 1995. • 71 percent of national constitutions entitle women to attend primary school, but only 32 percent protect the right to attend middle and high school.
  • One in three women suffer from physical violence, even though 76 out of the 100 countries studied have laws against domestic violence. 
  • In developing countries, 200 million fewer women than men have access to the Internet.

Credits
Client: The Clinton Foundation
Campaign: Not There
Launch Date: March 8, 2015

Agency: Droga5 NY
Creative Chairman: David Droga
Vice Chairman: Andrew Essex
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Casey Rand
Creative Director: Karen Land Short
Copywriter: Colin Lord
Art Director: Inna Kofman  
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Verity Bullard
Head of Art Production: Cliff Lewis
Art Producer: Sharon Mendelow
Art Production Assistant: Robert Ohman
Photographer: Paul McGeiver
Executive Print Producer: Jeannie O'Toole
Senior Print Producer: Cindy Perez
Lead Production Artist: Chris Thomas
Retouchers: John Ciambriello
                    John Clendenon
                    Shari Alexander
                    Jessica Faller
                    Tomohisa Kinoshita
Quality Control Manager: Lisa Bishai
Retouching Coordinator: Michelle Leedy
Principal Interactive Developer: Simon Abrams
Senior Interactive Developer: Jim Alexander
Interactive Developer: Judith Desire
QA Engineer: Yadira Issac
Interactive Producer: Benny Goldman  
UX Director: Daniel Perlin
Associate Director of Technology: Keath Chan
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: George Bennett
Strategy Director: Katy Alonzo
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Elsa Stahura
Head of Data Strategy: Melissa Zimyeski
Data Strategist: Michelle Pliskin
General Manager/Head of Account Management: Susie Nam
Group Account Director: Heidi Rick
Account Manager: Lucy Santilli
Senior Project Manager: Bianca Jose

Clinton Foundation
Director, No Ceilings: Terri McCullough
Digital Director: Katie Dowd
Chief Communications Officer: Craig Minassian
Director of Communications, Initiatives: Mimi Reisner
Senior Communications Advisor, Office of Chelsea Clinton: Kamyl Bazbaz
Communications Manager: Francesca Ernst

Production Company: Park Pictures
Director: Alison Maclean
Executive Producer: Jackie Kelman Bisbee/Dinah Rodriguez
Producer: Christopher Grove

Additional Filming: Droga5 Studios | Fim
Line Producer: Jessica Bermingham
DP: Alex Cullen

Editorial: Droga5 Studios | AV
Editor: Joseph Schulhoff

Post Production: The Mill NY 
Executive Producer: Melanie Wickham
Production Co-ordinators: Alex Bader and Devan Saber
Animator/Designer: Chris Mennuto

Music: APM Music
Sound Production: Edge Studios

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