Foursquare's New Ads Tap Twitter and Require $100K Commitment

Memo to agencies reveals check-in-and-tweet promos

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in early April, Adweek learned via a memo obtained from an industry source. The development was later confirmed with Foursquare. 

 

Foursquare tested the new ad format with MasterCard during South by Southwest Interactive earlier this month. Foursquare is looking for more advertisers to join the beta tests, and it is asking for commitments of $100,000, according to an email sent to potential partners.

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