Foursquare’s Crowley: Our Users Are Real-World Google Crawlers

Check-in service reorienting itself around local search

Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday at South by Southwest, Foursquare co-founder and CEO Dennis Crowley made it clear that the business does more than just dole out badges.

“We build software for mobile phones that helps people find the best things that are nearby,” Crowley said, by way of summarizing Foursquare’s utility. 

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