Foursquare Partners With MTV, VH1
The growing legion of foursquare users can now start following and friending celebrities via the location-based mobile service through a new pact with Viacom networks MTV and VH1.
Foursquare, which enables members to earn points by visiting various businesses using their mobile devices—and automatically alert their friend circles to their whereabouts—is using the new partnership to kickstart its new Celebrity Mode tool. Users can begin following MTV stars such a Jersey Shore’s Pauly D, who will start letting fans know where he has traveled and share tips on his favorite locales.
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