Foursquare is currently running video ads on its Swarm app for Herradura Ultra, a Brown-Forman tequila brand made by the Tequila Herradura distillery in Mexico. Swarm users see the spots after they register a check-in at a location—for instance, Adweek first spotted the campaign in recent days after checking in at a Brooklyn barbeque joint, which would seem like a good place to target consumers with a tequila ad.
The New York company quietly debuted the ad format in April with Jaguar and said that a handful of brands are currently running the videos.
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