Forecast 2009: Digital
As the digital media business enters 2009 amidst continued economic upheaval, no one is talking about the industry being recession-proof anymore. But unlike some other more fragile media sectors, no one thinks this is the end of the world either.
Industry bellwether eMarketer predicted Web spending will climb 9 percent to $25.7 billion in 2009. But that estimate is down from an August prediction of 15 percent growth.
Similarly, as the economy went from skidding to flat-out tanking in the past few months, analysts from Barclays Capital and Magna Global each dropped their forecasts from double to single-digit growth.
And there probably will be more downward predictions as economic events unfold.
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