MSNBC Bows ServeView 'Above-the-Fold' Service
One of online advertising’s ills is that banners run all over the place—including places where Web surfers can’t see them. MSNBC.com is looking to change that dynamic.
On Monday (Sept. 27) MSNBC is set to announce ServeView, a new ad system which the company claims will ensure that its advertisers’ ads actually get seen. ServeView has been designed so that MSNBC.com will not display any ads below the fold (i.e. below the bottom of a user’s computer screen).
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