Flipboard Is Debuting a Swipeable 'Promoted Roundup' Ad That Looks Like Instagram Carousel

Sony is testing the tool

Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel.

The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial content on Flipboard. Beneath it will be several stories that users can scroll through horizontally to see if anything is worth reading.

For the launch, Sony is buying the Promoted Roundup ads to promote Alpha

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