Federated, Microsoft Launch CrowdFire
NEW YORK Federated Media Publishing, the blog-centric ad network helmed by Industry Standard founder John Battelle, has partnered with Microsoft to launch CrowdFire, a music-themed social media platform where fans can share and consume videos, photos and personal accounts from live concerts.
In conjunction with the launch of CrowdFire, the companies said several kiosks would be placed at the upcoming Outside Lands Music & Arts Festival in San Francisco on Aug. 22-24, where attendees will be able to produce and upload their own video, audio and text accounts of the events, in what will serve as a mass test run for the new site.
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