Federated Media CEO Deanna Brown to Depart

Founder and Chairman John Battelle to step back into role

In a shakeup at Federated Media Publishing, CEO Deanna Brown announced today that she'll be departing the company, leaving current executive chairman and former CEO John Battelle to return to the position. 

The announcement is part of a larger series of changes for Federated, which just last November laid off 24 employees and shuttered its direct sales business in favor of programmatic buying and native advertising. In a blog post Battelle notes that the business has "had its challenges" of late. 

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