Fast Chat: Foursquare's Dennis Crowley

Startup CEO talks about new paid ads

Four months after Foursquare launched its paid ads product—which combines mobile, search and social elements—the company is heading into the holidays with the system still in beta. Only 20-odd major retailers and a few mom-and-pop shops are testing the platform. Given Foursquare's retailer focus, not having the feature in place for the biggest shopping of the year could be seen as a missed opportunity.

But Dennis Crowley seems patient to get it right, as the startup CEO sits in a conference room at Foursquare's impressive SoHo digs in downtown New York City.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in