Four months after Foursquare launched its paid ads product—which combines mobile, search and social elements—the company is heading into the holidays with the system still in beta. Only 20-odd major retailers and a few mom-and-pop shops are testing the platform. Given Foursquare's retailer focus, not having the feature in place for the biggest shopping of the year could be seen as a missed opportunity.
But Dennis Crowley seems patient to get it right, as the startup CEO sits in a conference room at Foursquare's impressive SoHo digs in downtown New York City.
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