Facebook Tops 1 Billion Mobile Users; New CFO Named | Adweek Facebook Tops 1 Billion Mobile Users; New CFO Named | Adweek
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Facebook Tops 1 Billion Mobile Users

Earnings surge, new CFO named

Facebook CEO Mark Zuckerberg | Photo: Getty Images

Facebook crossed the billion mobile user mark last quarter, the company announced in today’s earnings report. The company also announced a big transition in leadership as CFO David Ebersman plans to step down, with David Wehner taking his place in June. Wehner has been a Facebook executive since 2012 and formerly was Zynga's CFO.

Facebook said it now has 1.01 billion monthly active users, up 34 percent year over year. The mobile surge has been a Facebook triumph, and the ad business has responded.

"Facebook's business is strong and growing, and this quarter was a great start to 2014," Zuckerberg said in a statement. "We've made some long-term bets on the future while staying focused on executing and improving our core products and business. We're in great position to continue making progress toward our mission."

The company generated $2.5 billion in revenue, beating Wall Street expectations.

Here’s a look at the other key numbers:

  • Advertising dollars were up 82 percent year over year to $2.27 billion.
  • 59 percent of the ad bucks came from mobile, compared to 30 percent a year ago.
  • 609 million of the mobile users are considered active daily.
  • In all, Facebook has 1.28 billion users, up 15 percent year over year.
  • Profits hit $642 million, compared to $219 million during last year’s first quarter.
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