Facebook: Our Ads Are Just Like TV

Social giant pivots hard to branding argument

After years of digital marketers pointing to trackable click data as their main argument to why television-addicted brands were underspending on online ads, it’s come to this. Digital darling Facebook—armed with a slew of new data and a proselytized Nestle exec—stood in front of a packed house at IAB Mixx in midtown New York today and repeatedly stated that its social ads work just like in TV

“Just like in TV, they consume the message, and then when they go to the store, they are more likely to consume your product,” said Brad Smallwood, Facebook’s head of measurement and insights.

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