Facebook Just Shared Insane Q4 Mobile Numbers and Ad Sales

Its smartphone promos alone did $2.5 billion

Facebook's mobile sales continue to skyrocket, now accounting for 69 percent of its advertising business, according to results it shared today.

During the 2014 fourth quarter, Facebook did $3.6 billion in total ad sales, which was a 53 percent year over year increase. The Menlo Park, Calif.-based tech giant obviously cashed in with holiday marketers, who were looking to rack up retail revenues with social News Feed ads.

The booming sales were accompanied by a rising global user base that now sits at nearly 1.4

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