Facebook Just Owned Up to Misreporting Likes, Reactions and Shares to Brands

Its metrics come under scrutiny again

In a blog post today, Facebook admitted to miscalculating more of its marketing stats that companies look at to gauge the effectiveness of their efforts. The move marks the third time since September that the digital giant has revealed that it's misled brands. 

The company has been miscalculating the number of likes and shares it shows for web links via its API, or application programming interface. It has also been misrepresenting the number of likes and reaction emojis marketers see for their live videos. 

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