Facebook Credits: Marketers Say Good Riddance
Removes consumer perception problems, say experts
There will be no funeral for Facebook Credits among the companies that ran Credits-based campaigns for advertisers. Even Plink, a loyalty rewards company that initially built its entire business around Credits, is cheering its demise.
“We try to tell our friends about Plink, and a lot of them don’t play games so they don’t care about Credits. I think Facebook Credits was so linked to gaming that it was somewhat of a negative,” said Plink co-founder Peter Vogel.
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