Facebook Autoplay Videos Come to Mobile, but No Ads Yet

News feed feature launches Friday

Select Facebook mobile users tomorrow will see the first autoplay videos in their news feeds, the digital giant has revealed. Advertisers cannot employ the feature for the time being, but the move likely signals a baby step toward when video marketing messages roll into view regularly as Facebook users sift through their friends' thoughts and photos.

Autoplay videos in the near term will exclusively feature a small test set of regular Facebook users and musicians/celebrities with verified pages, such as pop performer Lady Gaga or CNN's Fareed Zakaria.

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