Facebook Ad Prices Are Rising Amid Organic Reach Squeeze

10 percent higher pricing in first quarter

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts. Indeed, Facebook ad prices have increased following the recent outcry over diminished “organic reach,” according to industry analysts and marketing experts.

“We’re seeing pricing from Q4 [2013] to Q1 up 10 percent across the board,” said Dan Slagen, svp of marketing at Nanigans, a Facebook partner that helps companies execute social ad strategies.

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