ESPN Launches New '360' Web Video Platform
ESPN has launched a new online video ad platform for its proprietary broadband network ESPN360.com that the company claims will provide advertisers more flexibility along with richer reporting for Web video campaigns.
The new ad product is being rolled out during ESPN’s College Basketball’s Championship Week (Mar. 6-15), during which ESPN360.com will stream at least 124 men’s and women’s games. Primarily, the new platform offers dynamic ad insertion within live video, said ESPN officials. That means that rather than manually inserting commercials into live games shown on ESPN360.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in