EA Unveils In-Game Ad Dashboard
Part of Electronic Arts’ pitch to advertisers is that the company publishes games on pretty much every possible gaming platform—allowing them to reach nearly every type of gamer. But until now, tracking an ad campaign across all those platforms was awkward, and usually labor intensive.
Not anymore, according to Elizabeth Harz, svp of EA’s global media sales team. During an Advertising Week presentation held on Thursday (Sept. 30), Harz unveiled a new digital dashboard via which advertisers can view the performance of their in-game ad campaigns, whether they run on mobile games, social games, online games or console titles—all in one place.
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