Drake’s iTunes Sales Shot Up 431 Percent After Taylor Swift's Memorable Apple Music Ad

Idea for campaign started last year

Taylor Swift's epic treadmill fall in Apple Music's new ad was no April Fools' joke—it actually had been in the works for months.

On Friday, the singer posted the funny spot, which shows her working out, on her social accounts. Since then, iTunes sales of the song featured in the ad, Drake's "Jumpman," are up 431 percent globally. And the number of plays for Apple Music's curated #gymflow playlist shown in the commercials has grown 325 percent, making it the No.

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