The Digital Stimulus Package
2 million new gigs were created in 2011, says IAB study
Ad-supported Internet sites created twice as many jobs (2 million total) in 2011 compared to 2007, according to a study conducted by the Harvard Business School and commissioned by the Interactive Advertising Bureau. Startups made up 19 percent (375,000) of those digital gigs, per the IAB-sanctioned report.
The New York-based trade org also says that the ad-supported Internet ecosystem contributed $530 billion to the U.S. economy last year, up 77 percent from 2007’s $300 billion mark.
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