Delta Faucet’s New Campaign Goes Heavy on Digital

#HappiMess focuses on UGC, social

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. 

In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence. Placements—handled by Spark, Delta's media strategy and buying agency—will appear on Facebook, Twitter and Instagram, and also within online communities that encourage user engagement and sharing, such as Buzzfeed and Mode Media.

According to Catherine Roper, Delta’s brand marketing director, the goal of the campaign marks a significant shift towards digital for the faucet and fixture company.

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