The Daily's Woes Proves Content, Not Platform Is King

Publication was boxed-in from Day 1 by its iPad-only positioning

The Daily will fire off its last electronic dispatches Dec. 15, bringing an end to a deeply flawed, but ultimately important experiment in digital journalism.

When the News Corp.-owned publication announced staff cuts in August, Adweek asked digital industry leaders what the future held for tablet-only publishers, who defended The Daily's foray into the tablet space and noted that the market was (and still is) incredibly young.

Since August, The Daily and digital magazine properties like Nomad Editions have shuttered their tablet editions, citing low subscriber numbers and painting a very bleak picture for the tablet-only space that only a year ago held so much promise for digital media prognosticators.

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