The 10 Most-Shared Brands on Instagram Video

40% of the popular 15-second vids are marketing efforts

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares, per a study from Unruly Media. In research that spanned from Sept. 9 to Oct. 9, the London-based company found that around 80 brands are marketing with Instagram video.

Here is the top 10—not counting music/TV/film entertainers—with share stats from the one-month research period:

1. MTV — 134,110
2. NBA — 68,463
3.

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