Exactly one week after Airbnb's logo redesign went viral because people thought it looked like human genitalia, Foursquare is unveiling a new logo and app redesign. And fortunately for Foursquare, the refreshes won't likely spark jokes about vaginas and testicles on Twitter.
A Foursquare representative said the new logo represents a "mix of a pin and a superhero emblem," adding that a completely made-over app would come out in the next few weeks. It will be intriguing to see how the app either complements or differs from Swarm, a sister app that the digital player debuted in the spring.
Starting tomorrow, Foursquare will move all Foursquare check-ins worldwide to Swarm, as "roughly two-thirds of our users are already on the new app worldwide," the rep said. Past check-ins, friends and photos will be automatically ported over to Swarm, according to the rep. Whether the two-thirds claim represents its 50 million downloads or monthly user base is unclear.
The social-mobile app has gone through small logo redesigns in the past, though this iteration is a stark departure. The mark switches blue-green for watermelon-pink with a prominent "F" providing the design's signature element.
The New York-based tech company sent image previews of the logo, wordmark and app redesigns.
Here are the logo and trademarks:
Here's the new home screen:
And here is an example of the forthcoming venue pages: