Even if Twitter never attracts tens of millions more Baby Boomers and Gen Xers—people who generally think a Facebook account constitutes a large enough social-media footprint—it really should be able to recruit new pro football fans. They are uncommonly passionate about getting information on their teams, and there's likely no better place on the Internet to quickly search for what you need to know daily about the world of pigskin.
So Twitter, which has struggled mightily to grow users, must be crossing its virtual fingers that its latest deal with the National Football League causes an uptick in users.
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