Brands Are Lining Up to Reach Locket’s 150,000 Users

Mobile startup pays consumers to view ads

Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business model. And yet, the two-month-old app has already attracted an impressive 150,000 users and a dozen campaigns ready to launch.

One major brand joining up is SunnyD. The orange-flavored drink this week will test Locket’s high-res promos, which target consumers by location, time of day, gender and other parameters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in