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Blueye Wants to Turn Your Social Activity Into Sales

Agency helps brands harness commerce, social, mobile Web

Photo: Bob Stefko


Specs

Who Founder Shannon Smith (l.) and vp, product Abby Ross
What Social marketing agency
Where Chicago offices

When Facebook opened up its API to developers in 2009, Shannon Smith and Abby Ross jumped at the chance to build apps and ad campaigns on the site. Since then, their firm Blueye has quadrupled its staff while attracting business from Starwood Hotels, The Salvation Army, the Professional Golfers’ Association and Ticketmaster. Blueye is now in the rare company of Hearsay Social and Wildfire when it comes to female-led players in Facebook’s Preferred Marketing Developer program. And with Loyalty Hub, its new engagement program, it’s become a Big Data-era leader in converting social into sales.

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