BlueKai Upgrades 'Intent'
Data reseller BlueKai claims it has access to more commercial travel Web searches than any Web portal or search engine out there—even Google.
Now it wants to help Google’s advertisers leverage those searches using their own custom keyword lists—the same lists they employ to buy paid search ads. But BlueKai says it can help advertisers take that data and target such users with display inventory.
The company is set announce an enhancement for BlueKai Intent, its core data product, which aggregates search data from dozens of retail, travel and auto sites.
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