Be Careful What You Tweet, Pin or Check Into—Someone's Watching

LocalResponse testing social retargeting tool

In April you may have tweeted how much you hate doing taxes. Sometime later you may have been browsing the Web and noticed ads for TurboTax popping up. That probably wasn't an accident.

That's because TurboTax-maker Intuit was testing New York-based startup LocalResponse’s new Intent Targeted ad product, which uses publicly available social data to target mobile and desktop display ads.

“We found over a million people that tweeted the week before tax day ‘I hate doing taxes’ [or] ‘Taxes suck’…and when these people actually came to the Web, the desktop Web, we actually displayed to them a TurboTax banner ad,” said LocalResponse CEO Nihal Mehta.

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