Backed by Big Brands, Facebook Is Taking On Slack in the Workplace Communication Space

In a blog post, Facebook said 1,000 businesses are now on board with the tool that turns the social platform into a business-communication hub, as Slack and others try to shake up office communication. To differentiate itself, Facebook said big brands like Starbucks, Danone and Booking.com use Workplace, and 100,000 groups have been added. It's also rolling out a program called Workplace Partner Program that gives companies including Deloitte, Edelman, TBWA Worldwide and Weber Shandwick the keys to helping set up clients' and companies' offices with Facebook Workplace.