Babble Picks Up Pieces From Crumbled Cookie
Babble.com is feasting on the crumbs left by Cookie, the monthly for well-heeled moms that Condé Nast shuttered earlier this year.
The hipster parenting site hired former contributing editor Laurie Leibovich as its No. 2 editor and has begun to run some of its unpublished pieces. CEO Rufus Griscom said that while “there would be no $300 cashmere onesies in Babble”—Babble being more mainstream—the two brands shared an overlap in sensibility. “Cookie was the only other game in town that took journalism seriously,” he said.
Babble,
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