Avenue A/Razorfish Socializes Banners
Avenue A/Razorfish is testing new Web display units that weave the social-media features popular on many sites directly into banner ads.
The three-month test with an undisclosed roster of clients is part of a partnership between the Microsoft-owned Web agency and Pluck, a social-software services provider to sites like WashingtonPost.com, USAToday.com and CircuitCity.com. Display ads for a product such as a camera, for example, will include customer reviews and ratings. Users can submit their own feedback directly in the ad unit.
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