Associated Content Signs On for Ad Tool
NEW YORK Associated Content, which publishes text, photos and video produced by a network of local independent journalists who are paid for their services, has signed up to utilize Thomson Reuters’ OpenCalais to help the site deliver more relevant ads to consumers.
OpenCalais is a tool designed to help Web publishers steer users to related content, either through searches or during the course of a visit to a particular site. The product automatically tags or classifies Web content (typically articles) by using technology designed to understand semantics (the natural language and meanings of phrases and concepts in stories).
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