Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms of earning power, and brands desperately want to understand how to win the affinity of the young adults.
At the same time, for months, reports have stated that Facebook is falling out of favor with millennials, as they move on to other platforms such as Instagram and Snapchat. In short, the kids don't want to be anywhere near their mom and dad's social-media posts. So should marketers who have spent significant resources ramping up Facebook fans be concerned about losing ground with the demo?
We challenged a handful of marketers to address that question in an Instagram video, a format that's limited to 15 seconds. Here's how they concisely answered.
Brian King, chief brand officer for Marriott:
Pat Kanz, director of brand management at Cambria:
Brian Terkelsen, CEO of MediaVest:
Joanna McConnell, director of research for AdExchanger:
Frank Perry, vp of sales for Advertising Database: