Appliance Brands Are Diving Into Digital This Summer

KitchenAid and Haier lean on the Web

KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's network of Web properties. They'll run as TV spots on PBS' Martha Stewart's Cooking School and Martha Bakes from Aug. 15 through the end of the year.

The ads entail two 30-second commercials and a 15-second version from the 94-year-old appliances company that's best known for its baking mixers. The spots are part of KitchenAid's ongoing "So much more" campaign, with the latest installments helmed by DigitasLBI.

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